Marketing For Fashion Startups.
Marketing for fashion startups is hugely important. It is a vast topic that encompasses just about everything surrounding the ways and means of getting your product seen by the public.
Only big businesses with loads of money can afford to employ specialist marketing experts.
This means that the rest of us have to learn marketing by ourselves – By researching, scouring the internet, reading marketing books and picking up tips and tricks where we can. Or we can learn on the job.
By far the most important thing in starting a fashion label, is to just start. Even more important than marketing – Just get your products out there, any way you can.
We put too much emphasis on having everything in place before launching. You have all these ideas, and a burning desire to start your business. So, just do it.
Then get everything else in place as you go – including the marketing. For small startup brands, Its important to take it slowly. It is possible to know too much too soon.
If you need some help in getting started, we run a very popular one-to-one workshop – How To Start A Clothing Line. Our highly experienced fashion business adviser, Emile Carr provides these expert workshops.
We dont always know how we want to market a brand until it has been around for a while, and we get more of a feel for how it should be and what the feedback tells you.
If you decide that you want all the marketing in place before launching your brand, you are likely to find that you have a big potential market for your product. You will consequently plan to make enough garments to satisfy the demand.
But something will likely go wrong somewhere along the line, because you are new to this. Your marketing strategy may be brilliant, but the fabric is delayed, so you miss launching. Or you get the sizing wrong, so returns are massive. Or your costings are out, so you make a big loss.
Just like everything else we do in life, Its important to start slow, with a limited collection, and small quantities.
That is what The London Pattern Cutter is here for. We provide all the services that a clothing startup needs, plus the support, advice and teaching along with it.
Learning About Marketing.
Marketing is a complex subject. There are four year degree courses devoted to it, and degrees aimed specifically at fashion marketing. At The London Pattern Cutter We provide fashion marketing basics for new brands, either based in London, or throughout the UK.
While most startup fashion entrepreneurs do not have the time or inclination to study marketing in depth, it is advantageous to have a basic understanding of the subject. For those on less limited budgets it is better to employ a fashion professional rather than to do it yourself. Either way, it is good to have at least a basic understanding of marketing for fashion businesses.
Find Your Customer
You need to clearly identify who your target customer is, rather than to try to attract as many different types of customer as possible. you need to find a niche.Many clients that I deal with choose to use themselves as their ideal customer. This does make things easier and takes the guesswork out of the equation.
” Ever tried. Ever failed. No matter. Try again. Fail again. Fail better ” SAMUEL BECKETT
and convince them to buy your product at a suitable price. It involves researching, promoting, selling, and distributing your products, There are four year degrees devoted to just marketing. the aim is to attract and maintain a growing base of customers
marketing, sales, advertising and branding are often considered as the same thing, and in a way, they are.
Build Your Fashion Brand
Branding and marketing are two separate fields. While it is ultimately very important to build a brand identity, we do not believe that this has to be established before going to market. While many do advise to have built a strong brand identity before going to market, we feel that this can be built on at a later stage. Not everyone has the time or finances to accomplish this beforehand.
Identify Your Market
While market research is important
should generally be left to fashion industry experts.
Study Your Competition
It is necessary to constantly monitor your competition for their pricing and marketing strategies. You will need to evaluate their strengths and weaknesses to see how you can combat their startegies or how to use similar methods yourself.
Pricing Your Product
It is necessary to price your product correctly from the outset. While it is possible to adjust it gradually in order to reposition yourself in the market and to actually make a profit
Develop A Marketing Plan
Establish Your Customer Base