Fashion Photography Rates In London
51. Looking for a fashion photographer in London? Whether you’re launching a new clothing brand, organising a fashion lookbook, photographing a new collection or creating images for an online fashion store, finding the right photographer at the right price is important.
Our fashion photography prices start at £250 for an outdoor half-day photoshoot and £350 for a half-day studio photoshoot, including studio hire.
We provide affordable freelance fashion photography for new and established UK fashion brands, with flexible half-day and full-day packages to suit different projects and budgets.
Below you’ll find our fashion photographer rates in London, including photography and videography prices.
EMAIL [email protected]
How Much Does a Fashion Photographer Charge?
Fashion photographer rates can vary considerably depending on the photographer’s experience, the location, the length of the shoot and the production requirements.
In London, freelance fashion photographers commonly charge by the half-day or full day rather than by the hour. Studio rental, models, hair and makeup, assistants, image editing and image usage requirements can also affect the overall cost.
As a general budgeting guide, a fashion photography shoot might cost:
- Half day (4 hours): Around £300–£450.
- Full day (8 hours): Around £500–£800 or more.
- Hourly photography: Some freelance photographers offer hourly rates, although this is less common for full fashion productions.
These are indicative budgeting figures, not fixed industry tariffs. The actual cost will depend on the photographer and the requirements of your shoot.
Our own fashion photography packages are competitively priced, with outdoor half-day shoots starting at £250.
Fashion Photographer London Prices – Our Photography Rates
If you’re searching for fashion photographer prices in London, here is a breakdown of our current photography packages.
| Photography service | Price |
|---|---|
| Outdoor half-day photography | £250 + VAT |
| Outdoor full-day photography | £450 + VAT |
| Studio half-day photography (studio included) | £350 + VAT |
| Studio full-day photography (studio included) | £650 + VAT |
Studio photography packages include studio hire.
Free parking and Wi-Fi are also available at the studio.
Our outdoor and studio packages provide different options depending on the style of photography you require, your location and the look you’re trying to achieve for your fashion brand.
Fashion Videography Prices
As well as fashion photography, we offer videography packages for fashion brands looking to create visual content for their collections, products and marketing.
Our current outdoor videography rates are:
| Videography service | Price |
|---|---|
| Outdoor half-day videography | £350 + VAT |
| Outdoor full-day videography | £650 + VAT |
If you require both photography and video for a project, please get in touch to discuss your requirements.
What Affects the Cost of Fashion Photography?
When comparing fashion photography prices, it’s important to understand what you’re actually paying for. The final cost of a fashion shoot can depend on several factors.
1. Location and Studio Hire
An outdoor fashion photoshoot may be less expensive than a studio production because there is no studio rental charge.
Studio photography provides a controlled environment, allowing lighting and backgrounds to be arranged to suit the clothing or products being photographed.
Our studio half-day and full-day packages include studio hire.
2. Models, Hair and Makeup
If your photoshoot requires professional models, hair stylists or makeup artists, these may involve additional costs.
Some fashion brands already have their own models and creative team, while others need help arranging the entire production.
3. Number of Outfits and Images
The number of clothing changes, products and final photographs required can influence how long a shoot takes.
A simple clothing product shoot may have very different requirements from a full fashion campaign involving multiple outfits and locations.
4. Image Editing and Usage
It’s also important to establish how many finished photographs you need and how you intend to use them.
For example, images for an online clothing store, social media, a printed lookbook and a national advertising campaign may have different requirements.
Always clarify image editing, delivery and usage rights before agreeing to a photography quote.
What Type of Fashion Photography Do You Need?
Different fashion brands have different photography requirements.
Some examples include:
- Fashion lookbooks: Professional photographs showcasing a clothing collection.
- Clothing brand photography: Images for independent fashion labels and established clothing businesses.
- E-commerce fashion photography: Product and clothing images for online shops.
- Fashion editorial photography: Creative images for fashion publications and brand campaigns.
- Fashion promotional content: Photography and video for websites, social media and marketing.
If you’re unsure which type of photoshoot would suit your business, we can discuss your ideas and requirements before you book.
What Is Your Fashion Photography Budget?
Before approaching a freelance fashion photographer, it’s worth deciding how much you want to spend and what you need from the shoot.
You might require a straightforward outdoor fashion shoot with a small number of outfits, or a more involved studio production for a new collection.
The best approach is to establish:
- Your preferred photoshoot location.
- Whether you need a half-day or full-day session.
- How many outfits or products you want photographed.
- Whether you will supply your own models.
- How many finished photographs you require.
- Whether you also need videography.
Having this information ready makes it easier to establish the right package and obtain an accurate quote.
Affordable Freelance Fashion Photography in London
Emile provides affordable freelance fashion photography services for new and established UK fashion brands.
Whether you’re an independent designer launching your first collection or an established clothing business looking for professional fashion imagery, our packages offer flexible options for different budgets.
We offer outdoor and studio photography, together with outdoor videography, with straightforward half-day and full-day pricing.
Our aim is to provide fashion brands with professional photography services without the expense of unnecessarily complicated production packages.
Get a Quote for Your Fashion Photoshoot
If you’re looking for an affordable fashion photographer in London, we’d be happy to hear about your project.
Tell us a little about your clothing brand, the type of photography you require, your preferred location and your approximate budget.
We can then discuss your requirements and the most suitable photography package.
Contact Emile to discuss your fashion photography requirements.
EMAIL [email protected]
Outdoor half-day photography from £250 + VAT.
Studio half-day photography from £350 + VAT, including studio hire.
Frequently Asked Questions About Fashion Photography Prices
1. How much does a fashion photographer charge in London?
Fashion photographer rates in London vary depending on the photographer’s experience, the length of the shoot and the production requirements. Freelance photographers generally charge by the half-day or full day. Our outdoor half-day photography packages start at £250 + VAT, while studio half-day packages start at £350 + VAT, including studio hire.
2. How much does a half-day fashion photoshoot cost?
A half-day fashion photoshoot usually covers approximately four hours of photography. Our outdoor half-day rate is £250 + VAT, while our studio half-day package costs £350 + VAT, including studio hire.
3. How much does a full-day fashion photoshoot cost?
Our outdoor full-day fashion photography package costs £450 + VAT. A full-day studio photography package costs £650 + VAT, including studio hire. Both packages provide approximately eight hours of photography.
4. Is studio hire included in your fashion photography prices?
Yes. Studio hire is included in our studio photography packages. Our studio half-day rate is £350 + VAT, and our full-day rate is £650 + VAT. Free parking and Wi-Fi are also available at the studio.
5. Do fashion photographers charge by the hour?
Some freelance fashion photographers offer hourly rates, but half-day and full-day bookings are more common for fashion photoshoots. Our hourly rate is £50, plus VAT, with studio rental charged separately where applicable.
6. Do I need to provide my own models for a fashion photoshoot?
This depends on your project and the type of photography you require. Some fashion brands arrange their own models, while others may need to organise models separately. It’s best to discuss your requirements before booking so that any additional production costs can be established.
7. Can I book fashion photography and videography together?
We offer both fashion photography and outdoor videography. If you require photography and video for the same project, please get in touch to discuss your requirements and the most suitable package.
8. How do I book an affordable fashion photographer in London?
To discuss a fashion photoshoot, email Emile at [email protected]. Include details about your clothing brand, the type of photography you require, your preferred location and your approximate budget. You can then discuss the most suitable package and arrange your shoot.
EMAIL [email protected]