Start A Childrens Brand
Starting Your Childrenswear Brand.
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Starting a childrenswear brand is in many ways easier than either a menswear or ladies wear brand. But there are some significant differences, and legal requirements that you need to be aware of.
There are some potential pitfalls that do not occur so much in other areas of fashion. It is especially important to understand what these pitfalls are, and how to avoid them.
Sizing And Grading.
Sizing and grading areas areas for potential problems. While the big brands will have access to the very best knowledgeable professionals, smaller brands may not have that same knowledge.
There are very few pattern cutters or graders who understand children’s grading, so you need to choose them wisely.
Using foreign factories for production can be particularly problematic in this area. People become too confident in the factories` ability to understand the sizing requirements and to be able to provide accurate grades.
Not only do these factories not have graders who understand childrens grading. They also have little idea of UK sizing. What is considered to be correct sizing in China would not be acceptable in the UK.
Using Foreign Factories.
For any genre, using foreign factories for production is a big gamble. For childrenswear it is even more so. This is mainly because of the problems with sizing and grading.
However, if you are producing large quantities then it may be worth pursuing, with the right help and advice. You do need to get your patterns and samples made in the UK first, even though your factory will still have to make their own sample.
The factory can still provide the gradinG for childrenswear if it is cheaper, but you will have to provide the factory with a professional size chart from UK graders.
Another area to be aware of is the special regulations required for childrenswear that are not required for adult clothing. These regulations cover both the fabric and the garment construction.
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