What are routes to market ?
The route to market is how your product is sold to the public and how your customers find you. You need to know how and where your target customer prefers to buy. Your business will not have much success without understanding how your customers buy. Once you have decided your routes to market it is important to check which ones generate the most sales and which ones are ineffective. These days there are for more routes to market than in past years. While it is far easier to do, there is also far more competition.
There is a big difference between selling via the internet or through a physical shop. Others may choose to sell in a market, or a pop-up shop. Still others may choose to sell through party planning.