MARKETING FOR FASHION STARTUPS | THE LONDON PATTERN CUTTER

Marketing is a huge topic that encompasses researching, promoting, selling and distributing your products. There are four year degree courses devoted to marketing and degrees aimed specifically at fashion marketing.

While most startup fashion entrepreneurs do not have the time or inclination to study marketing in depth, it is advantageous to have a basic understanding of the subject. For those on less limited budgets it is better to employ a fashion professional rather than to do it yourself.

Find your customer

You need to clearly identify who your target customer is, rather than to try to attract as many different types of customer as possible. you need to find a niche.Many clients that I deal with choose to use themselves as their ideal customer. This does make things easier and takes the guesswork out of the equation.

and convince them to buy your product at a suitable price. It involves researching, promoting, selling, and distributing your products, There are four year degrees devoted to just marketing. the aim is to attract and maintain a growing base of customers

marketing, sales, advertising and branding are often considered as the same thing, and in a way, they are.

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Build your fashion brand

Branding and marketing are two separate fields. While it is ultimately very important to build a brand identity, we do not believe that this has to be established before going to market. While many do advise to have built a strong brand identity before going to market, we feel that this can be built on at a later stage. Not everyone has the time or finances to accomplish this beforehand.

starting a new business usually takes a lot of research and planning.

Business plan

Identify your market

While market research is important

should generally be left to fashion industry experts.

Study your competition

It is necessary to constantly monitor your competition for their pricing and marketing strategies. You will need to evaluate their strengths and weaknesses to see how you can combat their startegies or how to use similar methods yourself.

Pricing your product

It is necessary to price your product correctly from the outset. While it is possible to adjust it gradually in order to reposition yourself in the market and to actually make a profit

Develop a marketing plan

Establish your customer base